🙋🏻‍♀️ Hey, I’m Fiona

A first-principle Product Designer translating complexity of regulated industries and human motivations into business outcomes and experience that is human-centred
Sr product designer 7yrs+ experience B2B SaaS FinTech & EdTech Based in 🇨🇦
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About me
I didn’t take the traditional path to design. My journey began in scientific research, where I learned that true innovation requires both rigorous data and deep empathy. Today, I use that analytical foundation to "meet people where they are," translating high-complexity problems into simple, empowering experiences.

I thrive in the weeds of complex workflows and technical constraints. Whether I’m designing for EdTech or regulated FinTech spaces, I look past the surface to see the broader system, ensuring every design choice serves both the user’s motivation and the business’s bottom line. In an era of agentic workflows, I view design as the process of defining the boundary between human intent and machine execution—ensuring that every AI interaction is grounded in logic, transparency, and business value.

Beyond the screen, I believe my role is to act as a bridge. I advocate for the user while driving toward measurable outcomes, helping cross-functional teams navigate the shift from static interfaces to intelligent, conversational systems. I’m passionate about designing for the future of work, where human creativity and machine efficiency coexist in harmony. If you’re interested in chatting about design, AI, or just want to say hi, feel free to reach out!
Contact me

Interested in working together?
Check out my resume, send me an email, or connect with me on LinkedIn!